Dimas De La Cruz
https://dimasdelacruz.com | San Diego, CA
dimas@dimasdelacruz.com | Linkedin.com/in/dimas-de-la-cruz

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Influencer & Celebrity Marketing Manager
Known for driving brand visibility through IP-led storytelling and fan-first strategy across content, talent, and experiential touchpoints.

Creative marketing leader with 10+ years of experience delivering culturally resonant campaigns at the intersection of fandom, talent, and commerce. Expert in multi-channel influencer and celebrity programs that blend social storytelling, paid media, and experiential activations.

Led campaigns generating 12M+ views, 3–4% engagement rates, and $1M+ in attributed revenue. Scaled Instagram by 1M+ followers in under 12 months. Produced content featured by E! News, Entertainment Weekly, and MovieWeb. Achieved 100% sell-through of the Ghost Face Pop! within four weeks of launch.

Oversaw freelance creators, video crews, and marketing vendors while cutting collateral production costs by 25%. Known for translating creative briefs into globally successful branded entertainment.

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Professional Experience

Funko — Sr. Marketing Specialist – Influencer
Feb 2024 – Mar 2025 | Everett, WA / Remote
• Launched $15K–$200K influencer and celebrity campaigns across TikTok, YouTube, and Instagram
• Activated 50+ creators and digital celebrities across Scream, One Piece, Demon Slayer, and Marvel
• Drove $1M+ in sales and 12M+ views for Funkoween x Scream, Funko’s most viral 2024 campaign
• Tracked KPIs and optimized engagement (3–4% avg.) using Emplifi, and Pixlee
• Collaborated with legal, ecomm, brand, and creative teams on content rollout

Funko — Producer, Global Content
Aug 2021 – Jan 2024
• Produced 120+ branded episodes across Pop! Talk, Fun Chat!, and POP! Around the World (25M+ views)
• Directed global content shoots in 15 countries, showcasing international fan culture
• Collaborated with talent including Rosario Dawson, Simu Liu, Ernie Hudson, Backstreet Boys and Metallica
• Managed $5K–$65K budgets, freelance teams, and post-production across YouTube and digital channels

Funko — Project Manager, Product & Packaging
Aug 2015 – Jul 2020
• Managed 200+ SKUs/month across vinyl, apparel, and packaging — supporting $795M+ in annual revenue
• Co-created Funko’s licensed cereal line with the CEO; named Employee of the Year (2019)
• Negotiated SDCC talent deals (Mark Hamill, Bruce Campbell, Sean Astin) saving 80%+ in costs
• Led packaging for major IPs: Disney, Pokémon, Star Wars, One Piece, Demon Slayer
• Oversaw licensing, creative approvals, and vendor execution across U.S., Mexico, and China

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Select Campaigns & Highlights

Funkoween x Scream (2024) – 12M+ views • $1M+ in sales • 2K-attendee event • Featured on E! News
SDCC “Pop! Talk Live” Hall H Panel (2023) – 6K attendees • Guests: Rosario Dawson, Simu Liu
James Gunn Wedding Drop (2022) – 120M+ views • Covered by Entertainment Weekly, IGN, Collider
POP! Around the World – Shot in 15 countries • Global docuseries highlighting collector culture

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Skills & Tools

Core Competencies
Influencer & Celebrity Marketing • Paid Media Strategy • Fan Engagement • Campaign Execution
Talent Relations • Branded Content Production • Licensing & Brand Partnerships • Event Activations

Leadership & Ops
Managed global creators and vendors • Cut production costs 25% via vendor sourcing and negotiation

Platforms & Software
Instagram • TikTok • YouTube • X (Twitter)
Adobe Creative Cloud • CapCut • Emplifi • Pixlee • Asana • Monday

Data & Insights
ROI Reporting • Performance Dashboards • Engagement Optimization • Trend Forecasting

Letters of recommendation