I produced a digital-first content piece to support the launch of Gold by Funko, leveraging Wu-Tang Clan’s GZA to fuse hip-hop heritage with collectible culture. The unboxing execution was crafted as a stylized, talent-led asset designed to drive cultural relevance, elevate product storytelling, and position the new line within a premium, lifestyle-forward narrative—targeting both core collectors and a broader millennial/hip-hop demo.



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