As a social media influencer and celebrity marketing specialist, I stay tapped into real-time pop culture moments, like capitalizing on TV personality Scheana Shay’s recent win on The Masked Singer. Timing and relevance are key, and this activation reflected how I leverage trending talent moments to drive engagement and cultural conversation. My approach to casting is intentionally diverse, blending top influencers, athletes, comedians, musicians, reality stars, and A-list celebrities to ensure each campaign feels fresh, relevant, and uniquely positioned to cut through.



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