POP! Talk: Special Edition was a 360° marquee activation I produced in partnership with San Diego Comic-Con, bringing Funko’s flagship Q&A format to the iconic Hall H stage. In collaboration with Star Wars, Marvel, and Netflix, the event spotlighted exclusive Pop! figures for Ahsoka, Shang-Chi, and Cobra Kai, all of which later became collector grails. I oversaw all aspects of execution, including licensing approvals for branded giveaways, talent booking pitches and contracts, show flow development, seating strategy, and giveaway mechanics. Talent included Rosario Dawson and Simu Liu (booked via CAA), William Zabka (via CTI), and Gabriel “Fluffy” Iglesias, who appeared as a longtime friend of the brand. The activation blended live fan engagement with digital amplification, generating massive in-person turnout and high-performing content across Instagram and YouTube, delivering cultural impact both in the room and across fan communities worldwide.

Hosts:
Gabriel “Fluffy” Iglesias – Comedian
Brian Mariotti – CEO
Michael Becker – Founder
Bella Poarch – Influencer

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Special Guest: Rosario Dawson

Special Guest: Simu Liu

Special Guest: William Zabka

• Branding
• Creative
• Event Production
• Marketing
• Motion
• Producer