Strategically seeded custom Funko Pop! wedding cake toppers for James Gunn and Jennifer Holland’s high-profile wedding, resulting in authentic, viral brand exposure. The personalized figures, designed to match the couple’s actual wedding attire, were featured on Gunn’s social media (1M+ followers) and amplified organically across press outlets including People, Entertainment Weekly, and Page Six. This unique activation reached a potential audience of over 5 million viewers, positioning the brand at the intersection of pop culture, fandom, and personal storytelling, all without paid promotion.


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