I led two 360° Funko Pop! campaigns featuring Gabriel “Fluffy” Iglesias. The first was a full-scale digital and IRL activation for his official Pop! debut, combining social-first content, talent integration, and an in-person fan event to drive engagement and brand momentum. Separately, I developed a bespoke campaign tied to Fluffy’s historic sold-out Dodger Stadium performance—leveraging the moment with a limited-edition collectible drop that amplified cultural relevance and deepened fan connection across multiple touchpoints.



    Leave a Reply