Partnered with WB and DC to launch a full-funnel 360 campaign celebrating Batman’s 85th anniversary. Anchored the activation with a timed product drop, talent-led content, and high-visibility experiential moments—including the official Hollywood Walk of Fame star afterparty. Drove fan engagement and earned media through custom promo spots featuring Kevin Smith, AJ McLean, and DC’s Jim Lee, blending authentic fandom with cultural relevancy to elevate the campaign across digital and IRL touchpoints.


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