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Influencer & Celebrity Marketing Strategist known for fan-first storytelling and IP-driven campaigns that drive impact across content, talent, and experiences.

I’m a creative marketing leader with 10+ years of experience producing culturally resonant campaigns for pop culture franchises — from Star Wars and One Piece to Scream and Stranger Things.

I’ve led influencer and celebrity activations that have generated 12M+ views, 3–4% engagement, and $1M+ in attributed revenue. My content has been featured by E! News, Entertainment Weekly, and MovieWeb. I helped grow Funko’s Instagram by 1M+ followers in under a year, and achieved 100% sell-through of the Ghost Face Pop! within four weeks.

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I specialize in:
• IP-led celebrity & influencer marketing (budgets up to $200K)
• Multi-channel campaigns across YouTube, TikTok & Instagram
• Cross-functional leadership (brand, talent, creative, ecomm)
• Paid media, analytics, and experiential event strategy
• Managing freelance teams, creators & vendors with ROI focus

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I believe fandom isn’t just a marketing tool — it’s the heartbeat of lasting brand relevance.
Let’s connect if you’re building bold campaigns fans remember.