me

Creative marketing strategist with 10+ years of experience leading influencer, celebrity, and IP-driven campaigns that merge fandom with business impact. Trusted by brands like Disney, Netflix, Paramount, Warner Bros., and NBCUniversal to deliver 6–8-figure brand visibility through culturally resonant storytelling, fan engagement, and full-funnel campaign execution.

I’ve led campaigns that generated 12M+ views, 3–4% engagement rates, and $1M+ in attributed revenue. At Funko, I helped scale Instagram by 1M+ followers in under a year and delivered 100% sell-through for limited-edition launches like the Ghost Face Pop!. My work has been featured by E! News, Entertainment Weekly, MovieWeb, and CNN Philippines.

I specialize in: • Influencer & celebrity marketing (budgets up to $200K)
• IP-led storytelling across TikTok, YouTube, Instagram & Threads
• Cross-functional leadership with brand, talent, creative, & ecomm teams
• Data-informed strategy, content creation, and paid media alignment
• Experiential events, licensing, and creator campaign management

I’m known for my agility, fan-first instinct, and ability to lead bold campaigns from insight to execution — with results that deliver both reach and revenue.

Let’s connect if you’re building content that fans remember.