Served as Influencer Marketing Lead on the Captain America: Brave New World campaign in close collaboration with the Disney team. I managed the full influencer workflow—from pre-vetting talent to final content approvals—ensuring brand consistency across all touchpoints. I oversaw influencer seeding for unboxing videos and led management for the Fan Premiere event, co-developing the content capture strategy alongside Disney to deliver high-impact, talent-forward assets that drove reach, excitement, and fan engagement across platforms.


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