Worked with fan-favorite actress Danielle Panabaker on a talent-led content piece to preview Funko’s Wednesday Pop! line. With her roots in dark genre and horror-adjacent films, she was a perfect fit to bridge fandoms and tone. Given her strong Comic-Con presence and genre credibility, we crafted the piece to feel more like watching a game than a traditional promo—fun, fast-paced, and highly rewatchable. The result was an engaging social campaign that resonated with Wednesday fans and her broader audience, driving 400K+ views.

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• Branding
• Creative
• Marketing
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