Partnered with legendary pro skateboarder and pop culture icon Steve Caballero on a cross-promotional campaign to amplify the launch of Funko’s Yu-Gi-Oh! Pop! line. I led creative and production strategy across digital and experiential touchpoints, fusing anime fandom with skate culture to drive engagement among cross-generational audiences. Leveraging Caballero’s authentic connection to both street culture and niche collector communities, the activation delivered high-impact social content and elevated Funko’s presence at the intersection of nostalgia, action sports, and global IP.

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• Branding
• Creative
• Marketing
• Motion
• Producer