In partnership with NBCUniversal, I produced a high-impact talent integration featuring Bruce Campbell at Funko Fundays, our premiere fan event during San Diego Comic-Con. I led the end-to-end booking process—aligning with NBCU on contractuals, scheduling, and brand objectives to secure Campbell’s live appearance as a headline moment within the show.

To fully extend the experience, I also oversaw all on-site content capture for Funko’s social media channels, ensuring the activation translated across digital platforms. From live-stage moments to behind-the-scenes footage, I directed a cohesive content strategy that amplified fan engagement in real time and delivered long-tail visibility post-event. This 360° execution merged talent presence, live fan energy, and social storytelling to create a fully dimensional brand moment that resonated with genre fans and collectors alike.

---

View this post on Instagram

A post shared by Funko (@originalfunko)

• Branding
• Creative
• Event Production
• Marketing
• Motion
• Producer