I architected the digital campaign and IRL activation for the Elvira (Cassandra Peterson) Funko Pop!—strategically positioning the launch as a culturally rich moment celebrating her legacy as a horror icon and pop culture trailblazer. Through a blend of fandom-first creative, social-forward storytelling, and experiential fan engagement, the campaign tapped into multi-generational audiences. From digital content to retail integration and press alignment, the launch delivered measurable buzz across key consumer channels and reinforced Funko’s cultural relevance within genre entertainment. The campaign also featured recurring collaboration with Funko founder Mike Becker, who appeared in my promotional content and was a regular presence at live events—further amplifying brand authenticity and fan excitement.


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